Product Designer & Product Manager

Turning complexity
into clarity.

Product manager and product designer. I define problems, shape products, and follow through to shipping.

Anis Slimani Anis Slimani

Selected
work.

PM strategy, product design, and frontend. Shipped on live products, with measurable impact.

100+
product screens redesigned in a live SaaS environment
4.2 → 4.9
clarity score (CSUQ, 7-pt scale) post usability testing
+2%
average conversion uplift across 15 funnels
2K+
monthly users impacted through rebranding work
Product Management Design Systems Web Design Branding

Product Manager & Designer on a luxury hospitality web product, blank brief to V1

Luxury beach club and nightclub on the Albanian Ionian coast. Led end to end: discovery, product strategy, Figma prototyping, and frontend follow-through. Day/Night toggle transforming two brands without a page reload, space-first booking, unified basket. Full PM artifact stack produced alongside: Jira, Confluence, personas, JTBD, journey map, RICE, decision records.

6 wks
Blank brief to V1
2
Brands designed
28
Screens delivered
Read case study →
Principotes Ksamil night design Principotes Ksamil day design
SaaS Rebranding Design Systems Usability Research Figma

Rebranding a complex SaaS platform at scale

Deployed a new design system and visual identity across the company creation flow (100+ screens) in a live operational SaaS environment. Worked across audit, component design, layout templating, and complete flow prototyping in close synchronicity with developers and the CPO.

4.8/5
Task ease
4.7/5
Instruction clarity
4.8/5
Interface org.
Read case study →
Legalstart SaaS rebranding
CRO · Funnels Landing Pages Analytics Amplitude

CRO driven funnel redesign

Complete redesign of 15 conversion funnels following usability audits and user interviews. Designed conversion optimized landing pages focused on hierarchy, trust signals, and friction reduction. Outcomes tracked through Amplitude and behavioural data.

+2%
Avg conversion
−5%
Avg churn
×15
Funnels redesigned
Read case study →
Lafoy acquisition funnels
Design Systems AI Workflows Figma Design Ops

Design system maintenance and AI-assisted workflow automation

Built and maintained the Figma component library as part of an evolving design system, contributing to a 10% gain in team execution speed. Used generative AI and MCP driven workflows to scale template production, turning manual repetition into automated quality.

+10%
Team velocity
50+
AI templates
Read case study →
AI-assisted design workflows
Anis Slimani

A bit about
me.

I'm Anis Slimani, a product designer and product manager based in Paris. End to end is my natural mode: discovery, strategy, design, delivery.

At Legalstart I led a full product rebrand from audit to delivery, on a live LegalTech platform where breaking things wasn't an option. At Principotes I took a blank brief and shipped a full product, owning every layer.

I write code, work directly with generative tools in production, and am looking for roles where design thinking and product ownership sit in the same seat.

How I
contribute.

A mix of design, research, and frontend work depending on what the project needs.

01

Product redesign for complex flows

Complex SaaS journeys, regulated environments, high friction experiences. Audit based, system aligned, dev ready output.

See Legalstart case →
02

Landing pages & funnel optimisation

CRO led design built around trust signals, hierarchy, and measurable conversion improvements. From audit to shipped page.

See Lafoy case →
03

Design systems & Figma libraries

Component driven architecture that scales across products. Reduces back and forth with developers and maintains quality over time.

See the component system →
04

UX audits & usability evaluation

Heuristic analysis, user flow simulation, CSUQ/SUS testing, and behavioural data synthesis. Evidence based design decisions.

See the evaluation →
05

Product management, 0 to 1

Full product ownership from blank brief to V1: discovery, strategy, roadmap, PM artifacts, and follow-through to launch. Done at Principotes Ksamil.

  • Jira · Confluence · decision records
  • Personas · JTBD · journey map · RICE
  • Roadmap · stakeholder alignment
See Principotes case →
06

AI assisted design operations

I integrate generative AI and MCP driven workflows to speed up execution, support ideation, and scale template production, turning manual repetition into automated quality.

  • Prompt engineering for design tasks
  • MCP powered workflow automation
  • 50+ templates produced via AI
See AI workflows case →
Stack
Figma HTML CSS JavaScript Node.js Tailwind Amplitude Dovetail Jira Confluence Git MCP / AI workflows

Send a message

Tell me about your product challenge and I'll reply within 24 hours.